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IT Career Energizer Episode 304: Become An Effective Storyteller and Focus On Your “Why”

I'm not a very good writer.

I'm trying to be better, and I've been working at it for quite a while, but the fact remains that I still have a long way to go. I've read good writers, I know good writers. I'm a better writer than many, but still have years to go to improve my craft.

"Myth is the secret opening through which the inexhaustible energies of the cosmos pour into human cultural manifestation."

- Joseph Campbell.

I think it's important for us to remember that no matter what we're doing we rely on story to bind ourselves together and push ourselves further. We're not just hitting keys on a keyboard. We're workers and soldiers and dreamers come together to build and fight and dream about a better tomorrow.

I always tell young entrepreneurs to focus on what they can't help. Building indico, for me, was less of a conscious decision and more of a constant gravity pulling me forward through roads that I barely knew how to navigate. Sure, you always want to believe that you're heading toward something great, but when you trip over a root and break your nose it's easy to give up.

Entrepreneurship is a dangerous, brutal path, and only the conviction that you're going somewhere worthwhile will keep you in it long enough to succeed.

We need that story to keep us going forward. We need the Why. For the folks that build startups (#notjustfounders) it's what keeps us from living in a lucrative monotony.

It was a wonderful thing to talk about (in addition to many other subjects) in this podcast with Phil.

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